11 of the best World Cup adverts: Ronaldo, Nike, Rooney & more

11 of the best World Cup adverts: Ronaldo, Nike, Rooney & more

Former Arsenal, Manchester United and Tottenham favourites have all featured in some of the best World Cup adverts over the years.

Adverts while watching football can often be a pain, but sometimes you have to hand it to their creators – they really have nailed a few.

We’ve looked back at some of the best World Cup adverts, from the good to the absolutely brilliant.

Nike – 2022

Nike have really surpassed themselves with this year’s effort. Called the ‘GOAT Experiment’, it sees modern-day stars like Kylian Mbappe and Cristiano Ronaldo square up against Ronaldinho and Ronaldo and the results are spectacular.

Aldi – 2022

Come for Kevin the Carrot, spend the rest of the day chuckling at ‘Marrowdona’ and ‘Beth Swede’.

Carlsberg – 2006

All the lads – Bobby Robson, the Charltons, Terry Butcher et al – getting together to show some Sunday leaguers how it’s done, featuring Big Jack’s incredulous reaction at getting book for “a shirt pull?!”. This. Is. Ace.

Nike – 2014

What is a World Cup without an advert featuring Ronaldo and the Brazil team? Nothing, that’s what.

Adidas – 2002

Like Monty Python, except everyone is wearing Predators. And how good does that sound?

Nike – 2010

Rooney’s beard. Rooney’s beard. Rooney’s beard. Also, it’s a bit awkward they include Theo Walcott, who continues to await his first appearance at a World Cup.

Carlsberg – 2010

We have no idea what the f*ck Kelly Holmes, Steve Redgrave, Ian Botham, Tubes, Kasabian,  Ranulph Fiennes and Ellen MacArthur are doing in the tunnel as you walk out to represent England at the World Cup – but admit it, when there’s a brief pause “for Bobby” you well up, don’t you?

Coca Cola – 1982

We’re not entirely sure why Diego Maradona is so down, but this young boy offers him some Coke – no, not that kind – to cheer him up. You’ll never guess what? It only chuffing works.

McDonald’s – 1994

Featuring a 13-year-old Scott ‘Scotty’ Parker showing off his keepy-up skills before rejecting the chance to go to McDonald’s.

Not because of some super strict ‘I’m going to be a professional footballer’ dedication, but because he knows they do takeaway. Maybe that’s why he never appeared at a World Cup.

Pepsi – 2018

Lionel Messi, Carli Lloyd, Marcelo, Toni Kroos and Dele Alli all kicking paint at each while seemingly wearing those ponchos you can buy at a festival for three quid.

Nike – 1998

The classic. The benchmark. The OG. Ronaldo and the Brazil boys causing havoc in an airport by just being so bloody brilliant at football.



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